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END ALS

ONE TRY ONE LIFE

It's been a year since the ALS Ice Bucket Challenge and we are seeing real hope, with clinical trials being conducted overseas.
However, there are still many barriers to overcome before all ALS patients can receive these safe but unproven treatments.
We've launched a project to break through these barriers and enable patients in Japan to participate in clinical trials for these treatments.
Please help end it.
We need a lot more information, allies and donations to beat this one…
I want to prove that ALS can be cured.

Hiro Fujita 2015.04.01
photo by Harumichi Saito

1st Mission: Raise Awareness

Treatments may not become available right away. But this effort is one step towards the day ALS patients in Japan can participate in clinical trials. We believe in the right to try safe but unproven treatments.
I want to make a commercial to spread word of this project.
I want to prove that ALS can be cured.
I want to eliminate the words "incurable disease."
Please lend us a hand.

ONE TRY,ONE LIFE Challenge Page>

Storyboard

The commercial is now complete!

Thanks to your generous support, we have been able to shoot and complete the commercial.
Thank you so much.
This commercial will be aired and shown in various places starting June 21—World ALS Day.

Please share Hiro's message using the Augmented Reality app.

By using the Augmented Reality app, Blippar, you can take a selfie with Hiro and AI, who guest-appeared in the commercial.
You can also see the special message from AI.
Please help Hiro, who launched this project, spread his message.

Blippar is the world's leading visual recognition platform, bringing the physical world to life through smartphones and tablets.

  • App Store
  • Google Play

How to Use Blippar

How to Use Blippar

The following are blippable objects.

  • The top page of the END ALS site The top page of the END ALS site
    (both for PC and smartphone)
  • The END ALS logo The END ALS logo
  • Hiro Fujita's book Hiro Fujita's book
  • Hiro Fujita Hiro Fujita
  • This app can be used on both a smartphone and a tablet.
    (It may not run correctly on some devices and/or OS.)
    System requirements: iOS4.3 or above; Android 4.2.2 or above (S4 or later models for Galaxy)
  • Apple, the Apple logo, iPad, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.
  • App Store is a service mark of Apple Inc.
  • Android and Google Play are trademarks or registered trademarks of Google Inc.

The music video for the END ALS support song, "Mabuta no Sakebi--I'M STILL ALIVE," has just been released and the music file is now available for download.

Chiharu Ozaki, a member of END ALS, was moved to write an original song to help express Hiro's feelings and to get more people to rally behind END ALS. The music was composed by Eiji Takino and sung by Lumi Tazaki and Reiko Kato. The music file and lyrics have been made available to the public in the hopes that many people will sing and arrange the song freely, as well as spread it through social media.

2nd Mission: Clarifying the Tasks and Challenges

3rd Mission: Action

END ALS

Those that have provided support to this project.

  • 齋藤貴広
  • ふぶき
  • OGUNI SHIRO
  • Kazuko And Inoue
  • UO
  • 横山 岩本 浩美
  • Alohanaho
  • 佐藤大吾
  • RyutaSaito
  • 桑村みほ
  • 津田 裕
  • Ino
  • いしい ゆみ
  • an916
  • mitake a
  • 前田友紀
  • 大造
  • M HOSHINO
  • 大沢ゆかり
  • 楠田文子
  • 医療法人祥正会 藤原内科
  • 土屋秋恆
  • HIROMI*K
  • 細川武雄
  • gen
  • Y.Suckler
  • 永崎 謙太郎
  • Sakiko Mogami
  • 阿部広太郎
  • yotsugiracing
  • K.Ebisawa
  • 量子
  • 沖山千尋
  • YUKI AOKI
  • 勝方 宏幸
  • chiyojisekiguchi
  • SEIJI IRITANI
  • 杉本和歳
  • Kaoru Kitasuga
  • 斧渕 葉
  • 安田 英彰
  • つるたにさえこ
  • 田中 久子
  • tazu
  • 佐藤 かほり
  • kyoumi tsurui
  • Akihiro Orimo
  • 山村悦子
  • 池田 政代
  • 大西 隼
  • EMIKO
  • Hidemi Kato
  • MASAHIKO FUTARA
  • 柏木茂幸
  • ふくばやしくみこ
  • 楽々朝光
  • Ryosuke Yoshitomi
  • 田村美保子
  • 陳柏翰
  • 日高 亮
  • 日高 百合子
  • morimori
  • 宮脇たつる
  • 達也
  • 蔵田 泰明
  • 宮下志朗
  • 安食茜
  • 三浦 慎也
  • 麻紀
  • BIGDADDY
  • 秋谷昌宏
  • s.kuwabara
  • chickippie LLC
  • 中澤淳子
  • KEITARO INOUE
  • にこ
  • 原 大輔
  • 杉浦 清美
  • 時任由
  • 松木友
  • Michiko Miry Kuwahara
  • Kenichiro Muraguchi
  • MAC
  • masa SAKAI
  • 佐藤俊彦
  • amiko
  • 斎藤優姫
  • nao&ume
  • Ayumi Nakajima
  • さっちん
  • Romiy
  • 河辺祥子
  • Akane Wada Robinson
  • トマトよなご互助会
  • はな&よしお
  • TAKUYA NISHIKI
  • mai kobayashi
  • むたぐちみえこ
  • 小山えり子
  • 皆川 雅美
  • S.Abe
  • 鳥巣智行
  • 渡辺ゆかり
  • usagi
  • Ayami Shimizu
  • 三浦 正仁
  • 立花徹也
  • Hidekazu Koike
  • ユカ
  • Ninagawa Kaoru
  • まっきーぽん
  • KAYO.M
  • Hirokazu Handa
  • Chiaki
  • 米田 ユカ
  • Hajime Miyasaka
  • Shigeto Moriwaki
  • RIO SAITO
  • スタジオ ハノン つかだけいこ
  • 伊奈 仁
  • さおり
  • Itsuko Masuda
  • MAKI ISHIWATA
  • 成田隆子
  • 井上えつ子
  • Reiko Fukuda
  • Mai Yuri Fukuda
  • 藤川 明快
  • 佐藤 貴子
  • 山村ムネチカ
  • ARATA&ZEN
  • 畑 和江
  • まゆこ
  • MOTOI ITOH
  • まゆみ&のっち
  • 唐住小百合
  • 渋谷徹
  • lovecats
  • 真田 蓉子
  • 和佐高志
  • 北田 尚子
  • 大江戸よし々
  • 伊東裕貴
  • 杉田省吾
  • 杉田良子
  • Shoko Suzuki
  • 齋藤陽道
  • jitsuko.m
  • 川本 味沙
  • 安達しほり
  • 齋藤 伸輔
  • Miku Ohki Nishida
  • 平田泰之
  • 水野暢子
  • 大久保 利治
  • MADARA-ART
  • 江口伸二郎
  • みながわクリニック 皆川一孝
  • chiharu
  • Ko Kikuchi
  • NAOKO ABE
  • Everett Alvarez High School Japanese Students
  • アオキサトシ
  • 中嶋 留美子
  • 中嶋啓之
  • NAOTO NAGASAKA
  • ケン
  • TERUHIKO KOBASHI
  • Hirofumi Hayashi
  • (合)ユダマッスル
  • 田口里美
  • ミナ
  • 酒井 奈緒
  • Kayo Baba
  • 山岸秀樹
  • オオサカノリコ
  • Kaz Shinoda
  • 井野千広
  • Yuko Hanawa
  • 西口航弥
  • Jennifer Karashima Benham
  • くえ
  • Nanami
  • chibi
  • A.ONISHI
  • MIHO SATO
  • TATSUKI SHIGENO
  • 吉村 雄一
  • 平石儀丈
  • 森田 新三
  • 西田英二
  • 近藤昌美
  • 桜井
  • ruby015
  • 脇聡子
  • 能代谷敦子
  • イトウタツオ
  • ねお みのる
  • 星子
  • 村松広行
  • 桐澤智子
  • Akihito Kikuchi
  • 藤 清実
  • yuka kamigauchi
  • MIZUE SUGA
  • 市川 七奈子
  • りょう
  • 山崎 朋美
  • 馬場 佳奈子
  • Masumi Soga
  • 古川ひろのり
  • marie
  • Momoe

Special Thanks

  • 京浜急行電鉄株式会社
  • 小田急電鉄株式会社
  • 株式会社小田急エージェンシー
  • 株式会社パス・コミュニケーションズ
  • 株式会社誠志堂ワールド
  • 株式会社シネブリッジ
  • スマートニュース株式会社
  • Ustream Asia株式会社
  • GLIDER associates, INC.
  • Blippar japan.inc
  • FC岐阜
  • 代官山蔦屋書店
  • TSUTAYA TOKYO ROPPONGI
  • 加和太建設株式会社
  • 函館蔦屋書店株式会社
  • 日本コカ・コーラ株式会社
  • コカ・コーライーストジャパン株式会社

About ALS

Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig's Disease," is a disease in which motor neurons degenerate and gradually die.
When motor neurons degenerate, commands cease to be relayed to the muscles, leading to the decline of muscle strength.
As only the motor neurons are affected, consciousness is maintained, with the functions of the five sense and Intellectual power remaining intact.
The average survival is 2 to 5 years. In the world, 400,000 suffer from the disease.
In Japan, there are more than 9,200 patients.
As the disease progresses, patients experience symptoms such as motor impairment due to paralysis of the hands and feet and difficulties in communication and swallowing.
Ultimately, this results in difficulty of breathing, which necessitates the use of artificial respiration to prolong life.
Despite the extreme rapidity of its progression, there is currently no effective cure for ALS.

About HIRO

HIRO FUJITA
ALS Patient. Planning Director at McCann Erickson Japan. Born in Tokyo in 1979.
Joined McCann Erickson Japan in 2004.
Diagnosed with the incurable disease in November of 2010, yet continues to work coming to the office once a week and from home.
Hopes to raise awareness for ALS by sharing his devastating, yet invaluable experience.

Contact

Team END ALS

For general inquiries

Facebook: https://www.facebook.com/endalswithhiro

Email:

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